Webov\u00e9 str\u00e1nky<\/strong><\/summary>\nWebov\u00e9 str\u00e1nky jsou vizitkou va\u0161eho internetov\u00e9ho obchodu, proto se vyplat\u00ed do nich investovat \u010das a pen\u00edze. Spr\u00e1vn\u011b p\u0159elo\u017een\u00e1 webov\u00e1 str\u00e1nka do \u010de\u0161tiny je z\u00e1rukou, \u017ee si potenci\u00e1ln\u00ed z\u00e1kazn\u00edci texty na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch p\u0159e\u010dtou, co\u017e zv\u00fd\u0161\u00ed z\u00e1jem z\u00e1kazn\u00edk\u016f o va\u0161e produkty a z\u00e1rove\u0148 si udr\u017e\u00edte n\u00e1v\u0161t\u011bvnost. Investice do \u010desk\u00e9 dom\u00e9ny s koncovkou .cz se rozhodn\u011b vyplat\u00ed.<\/p>\n<\/details>\n\nTla\u010d\u00edtka, nab\u00eddky, kategorie<\/strong><\/summary>\nStejn\u011b jako jsou v polsk\u00e9m elektronick\u00e9m obchod\u011b ust\u00e1len\u00e9 n\u00e1zvy tla\u010d\u00edtek, nab\u00eddek a kategori\u00ed, existuj\u00ed jejich ekvivalenty i v \u010de\u0161tin\u011b. Zde je bezpodm\u00edne\u010dn\u011b nutn\u00e9 zapojit specialistu na SEO, kter\u00fd vyhled\u00e1 relevantn\u00ed prot\u011bj\u0161ky na \u010desk\u00e9m trhu, proto\u017ee to m\u00e1 z\u00e1sadn\u00ed vliv na vyhled\u00e1v\u00e1n\u00ed va\u0161ich produkt\u016f a p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na konkr\u00e9tn\u00ed str\u00e1nku.<\/p>\n<\/details>\n\nPopisy produkt\u016f<\/strong><\/summary>\nKa\u017ed\u00fd z\u00e1kazn\u00edk chce p\u0159ed n\u00e1kupem zn\u00e1t podrobn\u00e9 informace o va\u0161em produktu. Tyto \u00fadaje o v\u00fdrobku zahrnuj\u00ed nap\u0159\u00edklad n\u00e1zev, historii, zna\u010dku, technick\u00e9 specifikace, instalaci a pou\u017eit\u00ed a tak\u00e9 zp\u011btnou vazbu od ostatn\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/details>\n\nReklamn\u00ed kampan\u011b<\/strong><\/summary>\nPo \u00favodn\u00edm pr\u016fzkumu trhu a v\u00fdb\u011bru vhodn\u00e9 marketingov\u00e9 strategie je t\u0159eba zah\u00e1jit reklamn\u00ed kampa\u0148 zam\u011b\u0159enou na konkr\u00e9tn\u00ed c\u00edlovou skupinu. Op\u011bt existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se pou\u017e\u00edvaj\u00ed v \u010desk\u00e9m marketingu a bez kter\u00fdch by se nem\u011bla rozj\u00ed\u017ed\u011bt \u017e\u00e1dn\u00e1 reklamn\u00ed kampa\u0148. I zde je d\u016fle\u017eit\u00e9 ovl\u00e1dat jazyk c\u00edlov\u00e9 skupiny, aby porozum\u011bla obsahu reklamn\u00ed kampan\u011b, a tak\u00e9 je nutn\u00e9 zn\u00e1t \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00ed zp\u016fsob, jak automatizovat komunikaci se z\u00e1kazn\u00edky va\u0161eho internetov\u00e9ho obchodu, usnad\u0148uj\u00ed v\u00e1m pr\u00e1ci a prov\u00e1d\u011bj\u00ed r\u016fzn\u00e9 procesy za v\u00e1s. Informace z newsletteru, informace o pr\u016fb\u011bhu objedn\u00e1vky, informace o dostupnosti produktu, informace o platb\u011b, doprav\u011b nebo \u017e\u00e1dost o zhodnocen\u00ed n\u00e1kupu jsou obvykle zas\u00edl\u00e1ny prost\u0159ednictv\u00edm automatick\u00fdch e-mail\u016f.<\/p>\n<\/details>\n\nKorespondence se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm e-mailu, chatu.<\/strong><\/summary>\nE-mailov\u00e1 korespondence je hlavn\u00edm zp\u016fsobem, jak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje se sv\u00fdmi z\u00e1kazn\u00edky. Prost\u0159ednictv\u00edm n\u011bj m\u016f\u017eete z\u00e1kazn\u00edkovi odpov\u011bd\u011bt na jeho dotazy t\u00fdkaj\u00edc\u00ed se vybran\u00fdch produkt\u016f, informovat ho o stavu jeho objedn\u00e1vky nebo reklamace. Chat je tak\u00e9 obl\u00edben\u00fdm komunika\u010dn\u00edm prost\u0159edkem pro zad\u00e1v\u00e1n\u00ed jednoduch\u00fdch dotaz\u016f z\u00e1kazn\u00edk\u016f a rychl\u00fdch odpov\u011bd\u00ed na stran\u011b e-shopu.<\/p>\n<\/details>\n\nVol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n![\"\"](\"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-mart-production-7679796-1024x683.jpg\")
<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n![\"\"](\"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/image-5.png\")
<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Tla\u010d\u00edtka, nab\u00eddky, kategorie<\/strong><\/summary>\nStejn\u011b jako jsou v polsk\u00e9m elektronick\u00e9m obchod\u011b ust\u00e1len\u00e9 n\u00e1zvy tla\u010d\u00edtek, nab\u00eddek a kategori\u00ed, existuj\u00ed jejich ekvivalenty i v \u010de\u0161tin\u011b. Zde je bezpodm\u00edne\u010dn\u011b nutn\u00e9 zapojit specialistu na SEO, kter\u00fd vyhled\u00e1 relevantn\u00ed prot\u011bj\u0161ky na \u010desk\u00e9m trhu, proto\u017ee to m\u00e1 z\u00e1sadn\u00ed vliv na vyhled\u00e1v\u00e1n\u00ed va\u0161ich produkt\u016f a p\u0159esm\u011brov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na konkr\u00e9tn\u00ed str\u00e1nku.<\/p>\n<\/details>\n\nPopisy produkt\u016f<\/strong><\/summary>\nKa\u017ed\u00fd z\u00e1kazn\u00edk chce p\u0159ed n\u00e1kupem zn\u00e1t podrobn\u00e9 informace o va\u0161em produktu. Tyto \u00fadaje o v\u00fdrobku zahrnuj\u00ed nap\u0159\u00edklad n\u00e1zev, historii, zna\u010dku, technick\u00e9 specifikace, instalaci a pou\u017eit\u00ed a tak\u00e9 zp\u011btnou vazbu od ostatn\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/details>\n\nReklamn\u00ed kampan\u011b<\/strong><\/summary>\nPo \u00favodn\u00edm pr\u016fzkumu trhu a v\u00fdb\u011bru vhodn\u00e9 marketingov\u00e9 strategie je t\u0159eba zah\u00e1jit reklamn\u00ed kampa\u0148 zam\u011b\u0159enou na konkr\u00e9tn\u00ed c\u00edlovou skupinu. Op\u011bt existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se pou\u017e\u00edvaj\u00ed v \u010desk\u00e9m marketingu a bez kter\u00fdch by se nem\u011bla rozj\u00ed\u017ed\u011bt \u017e\u00e1dn\u00e1 reklamn\u00ed kampa\u0148. I zde je d\u016fle\u017eit\u00e9 ovl\u00e1dat jazyk c\u00edlov\u00e9 skupiny, aby porozum\u011bla obsahu reklamn\u00ed kampan\u011b, a tak\u00e9 je nutn\u00e9 zn\u00e1t \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00ed zp\u016fsob, jak automatizovat komunikaci se z\u00e1kazn\u00edky va\u0161eho internetov\u00e9ho obchodu, usnad\u0148uj\u00ed v\u00e1m pr\u00e1ci a prov\u00e1d\u011bj\u00ed r\u016fzn\u00e9 procesy za v\u00e1s. Informace z newsletteru, informace o pr\u016fb\u011bhu objedn\u00e1vky, informace o dostupnosti produktu, informace o platb\u011b, doprav\u011b nebo \u017e\u00e1dost o zhodnocen\u00ed n\u00e1kupu jsou obvykle zas\u00edl\u00e1ny prost\u0159ednictv\u00edm automatick\u00fdch e-mail\u016f.<\/p>\n<\/details>\n\nKorespondence se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm e-mailu, chatu.<\/strong><\/summary>\nE-mailov\u00e1 korespondence je hlavn\u00edm zp\u016fsobem, jak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje se sv\u00fdmi z\u00e1kazn\u00edky. Prost\u0159ednictv\u00edm n\u011bj m\u016f\u017eete z\u00e1kazn\u00edkovi odpov\u011bd\u011bt na jeho dotazy t\u00fdkaj\u00edc\u00ed se vybran\u00fdch produkt\u016f, informovat ho o stavu jeho objedn\u00e1vky nebo reklamace. Chat je tak\u00e9 obl\u00edben\u00fdm komunika\u010dn\u00edm prost\u0159edkem pro zad\u00e1v\u00e1n\u00ed jednoduch\u00fdch dotaz\u016f z\u00e1kazn\u00edk\u016f a rychl\u00fdch odpov\u011bd\u00ed na stran\u011b e-shopu.<\/p>\n<\/details>\n\nVol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Popisy produkt\u016f<\/strong><\/summary>\nKa\u017ed\u00fd z\u00e1kazn\u00edk chce p\u0159ed n\u00e1kupem zn\u00e1t podrobn\u00e9 informace o va\u0161em produktu. Tyto \u00fadaje o v\u00fdrobku zahrnuj\u00ed nap\u0159\u00edklad n\u00e1zev, historii, zna\u010dku, technick\u00e9 specifikace, instalaci a pou\u017eit\u00ed a tak\u00e9 zp\u011btnou vazbu od ostatn\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/details>\n\nReklamn\u00ed kampan\u011b<\/strong><\/summary>\nPo \u00favodn\u00edm pr\u016fzkumu trhu a v\u00fdb\u011bru vhodn\u00e9 marketingov\u00e9 strategie je t\u0159eba zah\u00e1jit reklamn\u00ed kampa\u0148 zam\u011b\u0159enou na konkr\u00e9tn\u00ed c\u00edlovou skupinu. Op\u011bt existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se pou\u017e\u00edvaj\u00ed v \u010desk\u00e9m marketingu a bez kter\u00fdch by se nem\u011bla rozj\u00ed\u017ed\u011bt \u017e\u00e1dn\u00e1 reklamn\u00ed kampa\u0148. I zde je d\u016fle\u017eit\u00e9 ovl\u00e1dat jazyk c\u00edlov\u00e9 skupiny, aby porozum\u011bla obsahu reklamn\u00ed kampan\u011b, a tak\u00e9 je nutn\u00e9 zn\u00e1t \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00ed zp\u016fsob, jak automatizovat komunikaci se z\u00e1kazn\u00edky va\u0161eho internetov\u00e9ho obchodu, usnad\u0148uj\u00ed v\u00e1m pr\u00e1ci a prov\u00e1d\u011bj\u00ed r\u016fzn\u00e9 procesy za v\u00e1s. Informace z newsletteru, informace o pr\u016fb\u011bhu objedn\u00e1vky, informace o dostupnosti produktu, informace o platb\u011b, doprav\u011b nebo \u017e\u00e1dost o zhodnocen\u00ed n\u00e1kupu jsou obvykle zas\u00edl\u00e1ny prost\u0159ednictv\u00edm automatick\u00fdch e-mail\u016f.<\/p>\n<\/details>\n\nKorespondence se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm e-mailu, chatu.<\/strong><\/summary>\nE-mailov\u00e1 korespondence je hlavn\u00edm zp\u016fsobem, jak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje se sv\u00fdmi z\u00e1kazn\u00edky. Prost\u0159ednictv\u00edm n\u011bj m\u016f\u017eete z\u00e1kazn\u00edkovi odpov\u011bd\u011bt na jeho dotazy t\u00fdkaj\u00edc\u00ed se vybran\u00fdch produkt\u016f, informovat ho o stavu jeho objedn\u00e1vky nebo reklamace. Chat je tak\u00e9 obl\u00edben\u00fdm komunika\u010dn\u00edm prost\u0159edkem pro zad\u00e1v\u00e1n\u00ed jednoduch\u00fdch dotaz\u016f z\u00e1kazn\u00edk\u016f a rychl\u00fdch odpov\u011bd\u00ed na stran\u011b e-shopu.<\/p>\n<\/details>\n\nVol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Reklamn\u00ed kampan\u011b<\/strong><\/summary>\nPo \u00favodn\u00edm pr\u016fzkumu trhu a v\u00fdb\u011bru vhodn\u00e9 marketingov\u00e9 strategie je t\u0159eba zah\u00e1jit reklamn\u00ed kampa\u0148 zam\u011b\u0159enou na konkr\u00e9tn\u00ed c\u00edlovou skupinu. Op\u011bt existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se pou\u017e\u00edvaj\u00ed v \u010desk\u00e9m marketingu a bez kter\u00fdch by se nem\u011bla rozj\u00ed\u017ed\u011bt \u017e\u00e1dn\u00e1 reklamn\u00ed kampa\u0148. I zde je d\u016fle\u017eit\u00e9 ovl\u00e1dat jazyk c\u00edlov\u00e9 skupiny, aby porozum\u011bla obsahu reklamn\u00ed kampan\u011b, a tak\u00e9 je nutn\u00e9 zn\u00e1t \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00ed zp\u016fsob, jak automatizovat komunikaci se z\u00e1kazn\u00edky va\u0161eho internetov\u00e9ho obchodu, usnad\u0148uj\u00ed v\u00e1m pr\u00e1ci a prov\u00e1d\u011bj\u00ed r\u016fzn\u00e9 procesy za v\u00e1s. Informace z newsletteru, informace o pr\u016fb\u011bhu objedn\u00e1vky, informace o dostupnosti produktu, informace o platb\u011b, doprav\u011b nebo \u017e\u00e1dost o zhodnocen\u00ed n\u00e1kupu jsou obvykle zas\u00edl\u00e1ny prost\u0159ednictv\u00edm automatick\u00fdch e-mail\u016f.<\/p>\n<\/details>\n\nKorespondence se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm e-mailu, chatu.<\/strong><\/summary>\nE-mailov\u00e1 korespondence je hlavn\u00edm zp\u016fsobem, jak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje se sv\u00fdmi z\u00e1kazn\u00edky. Prost\u0159ednictv\u00edm n\u011bj m\u016f\u017eete z\u00e1kazn\u00edkovi odpov\u011bd\u011bt na jeho dotazy t\u00fdkaj\u00edc\u00ed se vybran\u00fdch produkt\u016f, informovat ho o stavu jeho objedn\u00e1vky nebo reklamace. Chat je tak\u00e9 obl\u00edben\u00fdm komunika\u010dn\u00edm prost\u0159edkem pro zad\u00e1v\u00e1n\u00ed jednoduch\u00fdch dotaz\u016f z\u00e1kazn\u00edk\u016f a rychl\u00fdch odpov\u011bd\u00ed na stran\u011b e-shopu.<\/p>\n<\/details>\n\nVol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Automatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00ed zp\u016fsob, jak automatizovat komunikaci se z\u00e1kazn\u00edky va\u0161eho internetov\u00e9ho obchodu, usnad\u0148uj\u00ed v\u00e1m pr\u00e1ci a prov\u00e1d\u011bj\u00ed r\u016fzn\u00e9 procesy za v\u00e1s. Informace z newsletteru, informace o pr\u016fb\u011bhu objedn\u00e1vky, informace o dostupnosti produktu, informace o platb\u011b, doprav\u011b nebo \u017e\u00e1dost o zhodnocen\u00ed n\u00e1kupu jsou obvykle zas\u00edl\u00e1ny prost\u0159ednictv\u00edm automatick\u00fdch e-mail\u016f.<\/p>\n<\/details>\n\nKorespondence se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm e-mailu, chatu.<\/strong><\/summary>\nE-mailov\u00e1 korespondence je hlavn\u00edm zp\u016fsobem, jak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje se sv\u00fdmi z\u00e1kazn\u00edky. Prost\u0159ednictv\u00edm n\u011bj m\u016f\u017eete z\u00e1kazn\u00edkovi odpov\u011bd\u011bt na jeho dotazy t\u00fdkaj\u00edc\u00ed se vybran\u00fdch produkt\u016f, informovat ho o stavu jeho objedn\u00e1vky nebo reklamace. Chat je tak\u00e9 obl\u00edben\u00fdm komunika\u010dn\u00edm prost\u0159edkem pro zad\u00e1v\u00e1n\u00ed jednoduch\u00fdch dotaz\u016f z\u00e1kazn\u00edk\u016f a rychl\u00fdch odpov\u011bd\u00ed na stran\u011b e-shopu.<\/p>\n<\/details>\n\nVol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu? | Czeska Strefa<\/title>\n<meta name=\"description\" content=\"Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. 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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Korespondence se z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm e-mailu, chatu.<\/strong><\/summary>\nE-mailov\u00e1 korespondence je hlavn\u00edm zp\u016fsobem, jak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje se sv\u00fdmi z\u00e1kazn\u00edky. Prost\u0159ednictv\u00edm n\u011bj m\u016f\u017eete z\u00e1kazn\u00edkovi odpov\u011bd\u011bt na jeho dotazy t\u00fdkaj\u00edc\u00ed se vybran\u00fdch produkt\u016f, informovat ho o stavu jeho objedn\u00e1vky nebo reklamace. Chat je tak\u00e9 obl\u00edben\u00fdm komunika\u010dn\u00edm prost\u0159edkem pro zad\u00e1v\u00e1n\u00ed jednoduch\u00fdch dotaz\u016f z\u00e1kazn\u00edk\u016f a rychl\u00fdch odpov\u011bd\u00ed na stran\u011b e-shopu.<\/p>\n<\/details>\n\nVol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu? | Czeska Strefa<\/title>\n<meta name=\"description\" content=\"Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. 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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Vol\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/summary>\nSpolu s e-mailem je z\u00e1kladn\u00edm pil\u00ed\u0159em komunikace se z\u00e1kazn\u00edky. Zde se vyplat\u00ed investovat do \u0161kolen\u00ed z\u00e1kaznick\u00e9ho servisu a zam\u011bstnance, kter\u00fd mluv\u00ed plynn\u011b \u010desky, aby se sn\u00ed\u017eila mo\u017en\u00e1 nedorozum\u011bn\u00ed s \u010desk\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<\/details>\n\nSoci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/cs\/co-ovlivnuje-duveryhodnost-vaseho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/cs\/"},{"@type":"ListItem","position":2,"name":"Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/cs\/#website","url":"https:\/\/czeskastrefa.pl\/cs\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/cs\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/czeskastrefa.pl\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/cs\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/cs\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Soci\u00e1ln\u00ed m\u00e9dia<\/strong><\/summary>\nPokud chcete oslovit nap\u0159\u00edklad u\u017eivatele Facebooku, TikToku nebo Instagramu, vyplat\u00ed se investovat \u010das do budov\u00e1n\u00ed funpage. D\u00edky tomu budete p\u0159\u00edstupn\u011bj\u0161\u00ed \u0161irok\u00e9mu okruhu u\u017eivatel\u016f a z\u00e1rove\u0148 budete moci na t\u011bchto profilech propagovat sv\u00e9 produkty nebo reklamn\u00ed kampan\u011b.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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<\/figure>\n\n2. obsah str\u00e1nek <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 rozhodnout se pro spr\u00e1vn\u00fd koncept webov\u00fdch str\u00e1nek. D\u00edky tomuto konceptu m\u016f\u017eete u\u0161et\u0159it spoustu \u010dasu a pen\u011bz na pr\u00e1ci v\u00fdvoj\u00e1\u0159e, v z\u00e1vislosti na tom, prost\u0159ednictv\u00edm kter\u00e9ho poskytovatele str\u00e1nky vyv\u00edj\u00edte.<\/p>\n\n
Obsah webov\u00fdch str\u00e1nek by m\u011bl b\u00fdt jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. M\u011bla by obsahovat text, obr\u00e1zky a odkazy, kter\u00e9 umo\u017en\u00ed rychlej\u0161\u00ed komunikaci se z\u00e1kazn\u00edkem a intuitivn\u00ed jedn\u00e1n\u00ed ze strany z\u00e1kazn\u00edka. Nem\u011bla by obsahovat zav\u00e1d\u011bj\u00edc\u00ed informace nebo text v ciz\u00edm jazyce.<\/p>\n\n
3 Pravidla obchodu<\/strong><\/h4>\n\nObchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Obchodn\u00ed podm\u00ednky vymezuj\u00ed pr\u00e1va a povinnosti prod\u00e1vaj\u00edc\u00edho a z\u00e1kazn\u00edka. Je to n\u011bco jako „kucha\u0159ka“ pro v\u00e1\u0161 internetov\u00fd obchod, ve kter\u00e9 jsou seps\u00e1ny v\u0161echny postupy a definice, kter\u00e9 by m\u011bl z\u00e1kazn\u00edk zn\u00e1t. Podle z\u00e1kon\u016f dan\u00e9 zem\u011b jsou povinnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00ed podm\u00ednky by tak\u00e9 m\u011bly obsahovat v\u0161echny informace, se kter\u00fdmi by m\u011bl b\u00fdt z\u00e1kazn\u00edk sezn\u00e1men – zp\u016fsoby platby, zp\u016fsoby dopravy, vy\u0159izov\u00e1n\u00ed reklamac\u00ed, odstoupen\u00ed od smlouvy atd. Ne\u017e si z\u00e1kazn\u00edk zakoup\u00ed produkt ve va\u0161em e-shopu, m\u011bl by si p\u0159e\u010d\u00edst obchodn\u00ed podm\u00ednky, proto\u017ee v\u00e1m t\u00edm d\u00e1v\u00e1 najevo, \u017ee s nimi p\u0159ed odesl\u00e1n\u00edm objedn\u00e1vky souhlas\u00ed. Obchodn\u00ed podm\u00ednky obchodu mus\u00ed poskytovat pravdiv\u00e9 informace. <\/p>\n\n
4 Kontaktn\u00ed \u00fadaje v \u010cesk\u00e9 republice <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Numer telefonu<\/strong> <\/summary>\nTelefonn\u00ed p\u0159edvolba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 v\u00e1m tento prefix umo\u017en\u00ed rozv\u00edjet z\u00e1kaznick\u00fd servis v \u010cesk\u00e9 republice, a t\u00edm zv\u00fd\u0161it efektivitu va\u0161ich slu\u017eeb a d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu na \u010desk\u00e9m trhu.<\/p>\n<\/details>\n\nPo\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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Po\u0161tovn\u00ed adresa a s\u00eddlo<\/strong><\/summary>\nPro mnoho klient\u016f bude kl\u00ed\u010dov\u00e9 m\u00edt s\u00eddlo spole\u010dnosti nebo alespo\u0148 kancel\u00e1\u0159 v \u010cesk\u00e9 republice. Z\u00e1kazn\u00edk mus\u00ed m\u00edt jistotu, \u017ee se na tuto \u010deskou adresu m\u016f\u017ee obr\u00e1tit v p\u0159\u00edpad\u011b reklamace nebo odstoupen\u00ed od smlouvy.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00ed \u010d\u00edsla spole\u010dnosti<\/strong><\/h4>\n\nV \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
Co ovliv\u0148uje d\u016fv\u011bryhodnost va\u0161eho internetov\u00e9ho obchodu? | Czeska Strefa<\/title>\n<meta name=\"description\" content=\"Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. 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V \u010desk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu se spole\u010dnosti nej\u010dast\u011bji identifikuj\u00ed pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla osoby (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00edho \u010d\u00edsla (DI\u010c).<\/p>\n\n
- \n
- Identifika\u010dn\u00ed \u010d\u00edslo osoby (zkr\u00e1cen\u011b I\u010cO, t\u00e9\u017e zastarale I\u010c)<\/strong> je v \u010cesk\u00e9 republice jedine\u010dn\u00e9 osmim\u00edstn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo pr\u00e1vnick\u00e9 osoby, podnikaj\u00edc\u00ed fyzick\u00e9 osoby nebo organiza\u010dn\u00ed slo\u017eky st\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnick\u00e9 nebo fyzick\u00e9 osoby, kter\u00e1 je pl\u00e1tcem dan\u011b (poplatn\u00edkem).<\/li>\n<\/ul>\n\n
V polsk\u00e9m pr\u00e1vn\u00edm syst\u00e9mu m\u00e1 I\u010cO sv\u016fj ekvivalent v \u010d\u00edsle REGON a DI\u010c sv\u016fj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, kter\u00fdch se dopou\u0161t\u00ed v\u011bt\u0161ina \u010desk\u00fdch internetov\u00fdch obchod\u016f ze zahrani\u010d\u00ed, spo\u010d\u00edvaj\u00ed v tom, \u017ee v pravidlech obchodu jsou \u010d\u00edsla uvedena v nespr\u00e1vn\u00e9m form\u00e1tu nebo jsou uvedena neexistuj\u00edc\u00ed identifika\u010dn\u00ed \u010d\u00edsla, kter\u00e1 nelze v \u010desk\u00e9m obchodn\u00edm rejst\u0159\u00edku dohledat. <\/p>\n\n
<\/p>\n\n
<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed jen jednou. Proto je p\u0159i vstupu na \u010desk\u00fd trh d\u016fle\u017eit\u00e9 budovat ho od za\u010d\u00e1tku. Zde je 5 v\u011bc\u00ed, kter\u00e9 \u010de\u0161t\u00ed z\u00e1kazn\u00edci na va\u0161em internetov\u00e9m obchod\u011b jist\u011b ocen\u00ed. Tyto postupy z\u00e1rove\u0148 zabr\u00e1n\u00ed zbyte\u010dn\u00fdm nedorozum\u011bn\u00edm nebo negativn\u00edm ohlas\u016fm z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b mluven\u00e1 \u010de\u0161tina 2. obsah str\u00e1nek Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e c\u00edle, je d\u016fle\u017eit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,221,201],"tags":[204,206,300,228,288,294,298,305,296,302,230,303,292,286,290,287,216],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-cs","category-seo-preklady-a-opravy","category-spolecnost","tag-cestina","tag-e-commerce-cs","tag-identifikace-spolecnosti-v-ceske-republice","tag-korektury","tag-marketing-cs","tag-nazory","tag-obchodni-rejstrik","tag-polohovani","tag-predpisy-obchodu","tag-preklad","tag-seo-cs","tag-sluzby-zakaznikum","tag-socialni-media","tag-spolehlivost-internetoveho-obchodu","tag-trust","tag-webovy-obchod","tag-zakaznik"],"yoast_head":"\n
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