If you want to increase sales of your products, it is definitely worth investing time and money in price comparison sites. On the Czech market, Heureka.cz and Zbozi.cz are the most commonly used. Other frequently used comparison websites include, for example, Srovname.cz, Favi.cz or Glami.cz. Whichever of the above you choose, you will need to meet the implementation conditions of your online store.
Heureka.cz price comparison website
If you want your products to be really visible on the Czech market, it is worth using the Heureka.cz price comparison website for this purpose. This tool allows you to collect feedback from your customers, and if you receive positive reviews, Heureka will award you the Ověřeno zákazníky (Verified by Customers) certificate.
Ověřeno zákazníky certificate
This is a unique service that helps a potential customer make a decision to buy from a vendor. This vendor has received a certain number of positive reviews from its customers, thus meeting the condition for receiving the Ověřeno zákazníky certificate. Customer ratings for this service are based on your orders. The certificate is not for life. All it takes is a few negative reviews and your certificate will be revoked.
Conditions to obtain a certificate
If you have positive reviews, you can receive a blue or gold Ověřeno zákazníky certificate from Heureka.cz. The rating is determined based on the answer to the question in Czech “Would you recommend [store name] to your friends?” which is sent to the customer by e-mail.
Sample email
Blue certificate Ověřeno zákazníky
The blue certificate is awarded to those e-shops that have engaged in the Ověřeno zákazníky service, have a correctly inserted script and have received a sufficient number of respondents, on the order of dozens of ratings, in the last 180 days. At the same time, in order to be certified, an e-store needs a minimum of 90% of recommendations from the last 90 days. Then, if the percentage of recommendations falls below 88% during the monitored period, the e-commerce certificate will be automatically revoked.
Gold certificate Ověřeno zákazníky
The gold certificate is awarded to online stores that have committed to the Ověřeno zákazníky service, have a correctly inserted script and have received a sufficient number of respondents, on the order of several hundred ratings, over the past 180 days. At the same time, to be certified, an online store needs at least 97% of recommendations from the last 90 days. Then, if the percentage of recommendations falls below 95% during the monitored period, the e-commerce certificate will be automatically revoked.
Activation
The first step to make the Ověřeno zákazníky service work is implementation in your online store. There are two possibilities: either you have a store system that supports the Ověřeno zákazníky service (you can find a list here), or your online store does not support the Ověřeno zákazníky service. In the latter case, the programmer must place the application script at the last stage of the sequence in the source code. Details can be found here. If you have the service implemented correctly, all that remains is to activate it. Register through the form in the administration.
Advantages of the certificate – bidding
With the Ověřeno zákazníky certificate, you can start bidding or CPC pricing for your products. By bidding, you can make your offer appear in the first places of recommended offers in the product details on the Heureka.cz price comparison website. More information here.
If you need feedback and marketing support for your online store in the Czech Republic, don’t hesitate to contact us.
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