You have only one trust of your customers. That’s why it’s important, when entering the Czech market, to build it from the beginning. Here are 5 things that Czech customers are sure to appreciate about your online store. At the same time, these procedures will help you avoid unnecessary misunderstandings or negative customer feedback.
1. properly spoken Czech
Website
A website is the business card of your online store, so it is worth investing time and money in it. A correctly translated website into Czech is a guarantee that potential customers will read the texts on your site, which will increase customer interest in your products, and at the same time you will maintain traffic. Investing in a Czech domain with .cz is definitely worth it.
Buttons, menus, categories
Just as the names of buttons, menus and categories are well established in Polish e-commerce, there are equivalents in Czech. Here, it is absolutely necessary to engage an SEO specialist to locate relevant counterparts in the Czech market, as this has a fundamental impact on searches for your products and redirection of customers to a specific site.
Product descriptions
Every customer wants to know detailed information about your product before buying. These product details include, for example, name, history, brand, technical specifications, installation and use, as well as reviews from other customers.
Advertising campaigns
After the initial market research and selection of an appropriate marketing strategy, it is time to launch an advertising campaign aimed at a specific target group. Again, there are keywords that are used in Czech marketing and without which no advertising campaign should be started. Here, it is also important to speak the language of the target audience so that they understand the content of the advertising campaign, and it is also necessary to be familiar with the Czech reality.
Automatic e-mails
They provide a way to automate communication with the customer of your online store, making your work easier and doing various processes for you. Information from the newsletter, order progress information, product availability information, payment information, transportation or a request to evaluate your purchase are usually sent via automated emails.
Correspond with the customer via e-mail, chat
Email correspondence is the primary way your online store communicates with customers. Through it you can answer customer questions about selected products, inform about the status of their order or complaints. Chat is also a popular means of communication for typing simple customer questions and quick answers on the e-commerce side.
A telephone conversation with a customer
Along with e-mail, it is a fundamental pillar of customer communication. Here, it’s worth investing in customer service training and an employee who speaks fluent Czech to reduce potential misunderstandings with Czech customers.
Social media
If you want to reach Facebook, TikTok or Instagram users, for example, it is worth investing time in building your funpage. This will make you more accessible to many users, while also allowing you to promote your products or advertising campaigns on these profiles.
2. site content
In order for your online store to meet your goals, it is important to decide on the right website concept. With this concept, you can save a lot of time and money on developer work, depending on which provider you develop the site through.
Website content should be clear, concise and succinct. It should contain text, images, links for faster communication with the customer and intuitive action on the part of the customer. It should not contain misleading information and foreign language texts.
3 Store Regulations
The Regulations set out the rights and obligations of the Seller and the Customer. It’s like a “cookbook” for your online store, with all the procedures and definitions the customer should know written out. They are a mandatory part of any online store according to the laws of the country. The terms and conditions should also contain all the information with which the customer should be familiar – methods of payment, methods of transportation, processing of complaints, withdrawal from the contract, etc. Before a customer purchases a product from your e-store, they should read the terms and conditions, as they are letting you know that they agree with them before placing an order. The store’s terms and conditions should provide truthful information.
4 Czech contact information
Numer telefonu
The telephone area code +420 guarantees regular phone calls from Czech customers. At the same time, this prefix will allow you to develop your customer service in the Czech Republic, thus increasing the efficiency of your services and the credibility of your online store in the Czech market.
Mailing address and registered office
For many clients, it will be crucial to have a corporate headquarters or at least an office in the Czech Republic. The customer must be sure that he or she can contact this Czech address in the event of a complaint or withdrawal from the contract.
5. company identification numbers
In the Czech legal system, companies are most often identified by a personal identification number (IČO) and a tax identification number (DIČ).
- A person’s identification number (abbreviated IČO, also obsolete IČ) is a unique eight-digit identification number in the Czech Republic of a legal entity, sole proprietor or organizational unit of the state.
- The tax identification number (DIČ) is a unique and unambiguous identifier of each tax entity, legal entity or individual, which is a tax payer (taxpayer).
In the Polish legal system, IČO has its equivalent in the REGON number, and DIČ has its equivalent in the NIP number.
The mistakes that most Czech online stores from abroad make are that the numbers are listed in the wrong format in the store’s terms and conditions, or non-existent identification numbers are listed that cannot be found in the Czech trade register.
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