Webov\u00e1 lokalita<\/strong><\/summary>\nWebov\u00e1 str\u00e1nka je vizitkou v\u00e1\u0161ho internetov\u00e9ho obchodu, preto sa oplat\u00ed investova\u0165 do nej \u010das a peniaze. Spr\u00e1vne prelo\u017een\u00e1 webov\u00e1 str\u00e1nka do \u010de\u0161tiny je z\u00e1rukou, \u017ee potenci\u00e1lni z\u00e1kazn\u00edci bud\u00fa texty na va\u0161ej webovej str\u00e1nke \u010d\u00edta\u0165, \u010d\u00edm sa zv\u00fd\u0161i z\u00e1ujem z\u00e1kazn\u00edkov o va\u0161e produkty a z\u00e1rove\u0148 si udr\u017e\u00edte n\u00e1v\u0161tevnos\u0165. Invest\u00edcia do \u010deskej dom\u00e9ny s koncovkou .cz sa rozhodne oplat\u00ed.<\/p>\n<\/details>\n\nTla\u010didl\u00e1, ponuky, kateg\u00f3rie<\/strong><\/summary>\nTak ako s\u00fa v po\u013eskom elektronickom obchode zau\u017e\u00edvan\u00e9 n\u00e1zvy tla\u010didiel, pon\u00fak a kateg\u00f3ri\u00ed, existuj\u00fa ich ekvivalenty aj v \u010de\u0161tine. V tomto pr\u00edpade je absol\u00fatne nevyhnutn\u00e9 zapoji\u0165 \u0161pecialistu na SEO, aby na\u0161iel relevantn\u00fdch partnerov na \u010deskom trhu, preto\u017ee to m\u00e1 z\u00e1sadn\u00fd vplyv na vyh\u013ead\u00e1vanie va\u0161ich produktov a presmerovanie z\u00e1kazn\u00edkov na konkr\u00e9tnu str\u00e1nku.<\/p>\n<\/details>\n\nPopisy produktov<\/strong><\/summary>\nKa\u017ed\u00fd z\u00e1kazn\u00edk chce pred k\u00fapou vedie\u0165 podrobn\u00e9 inform\u00e1cie o va\u0161om v\u00fdrobku. Tieto \u00fadaje o v\u00fdrobku zah\u0155\u0148aj\u00fa napr\u00edklad n\u00e1zov, hist\u00f3riu, zna\u010dku, technick\u00e9 \u0161pecifik\u00e1cie, in\u0161tal\u00e1ciu a pou\u017e\u00edvanie, ako aj sp\u00e4tn\u00fa v\u00e4zbu od in\u00fdch z\u00e1kazn\u00edkov.<\/p>\n<\/details>\n\nReklamn\u00e9 kampane<\/strong><\/summary>\nPo \u00favodnom prieskume trhu a v\u00fdbere vhodnej marketingovej strat\u00e9gie je \u010das na spustenie reklamnej kampane zameranej na konkr\u00e9tnu cie\u013eov\u00fa skupinu. Op\u00e4\u0165 existuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa v \u010deskom marketingu a bez ktor\u00fdch by sa nemala za\u010da\u0165 \u017eiadna reklamn\u00e1 kampa\u0148. Tu je tie\u017e d\u00f4le\u017eit\u00e9 ovl\u00e1da\u0165 jazyk cie\u013eovej skupiny, aby porozumeli obsahu reklamnej kampane, a tie\u017e je potrebn\u00e9 pozna\u0165 \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00fa sp\u00f4sob, ako automatizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi v\u00e1\u0161ho internetov\u00e9ho obchodu, u\u013eah\u010duj\u00fa v\u00e1m pr\u00e1cu a vykon\u00e1vaj\u00fa r\u00f4zne procesy za v\u00e1s. Inform\u00e1cie z informa\u010dn\u00e9ho bulletinu, inform\u00e1cie o priebehu va\u0161ej objedn\u00e1vky, inform\u00e1cie o dostupnosti v\u00fdrobku, inform\u00e1cie o platbe, preprave alebo \u017eiados\u0165 o zhodnotenie v\u00e1\u0161ho n\u00e1kupu sa zvy\u010dajne zasielaj\u00fa prostredn\u00edctvom automatick\u00fdch e-mailov.<\/p>\n<\/details>\n\nKore\u0161pondencia so z\u00e1kazn\u00edkom prostredn\u00edctvom e-mailu, chatu<\/strong><\/summary>\nE-mailov\u00e1 kore\u0161pondencia je hlavn\u00fdm sp\u00f4sobom, ak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje so svojimi z\u00e1kazn\u00edkmi. Prostredn\u00edctvom nej m\u00f4\u017eete odpoveda\u0165 na ot\u00e1zky z\u00e1kazn\u00edka t\u00fdkaj\u00face sa vybran\u00fdch produktov, informova\u0165 ho o stave jeho objedn\u00e1vky alebo reklam\u00e1cie. Chat je tie\u017e ob\u013e\u00faben\u00fdm komunika\u010dn\u00fdm prostriedkom na zad\u00e1vanie jednoduch\u00fdch ot\u00e1zok z\u00e1kazn\u00edkom a r\u00fdchlych odpoved\u00ed na strane elektronick\u00e9ho obchodu.<\/p>\n<\/details>\n\nTelefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n![\"\"](\"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-mart-production-7679796-1024x683.jpg\")
<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n![\"\"](\"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/image-5.png\")
<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
\u010co ovplyv\u0148uje d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu? | Czeska Strefa<\/title>\n<meta name=\"description\" content=\"Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. 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Tla\u010didl\u00e1, ponuky, kateg\u00f3rie<\/strong><\/summary>\nTak ako s\u00fa v po\u013eskom elektronickom obchode zau\u017e\u00edvan\u00e9 n\u00e1zvy tla\u010didiel, pon\u00fak a kateg\u00f3ri\u00ed, existuj\u00fa ich ekvivalenty aj v \u010de\u0161tine. V tomto pr\u00edpade je absol\u00fatne nevyhnutn\u00e9 zapoji\u0165 \u0161pecialistu na SEO, aby na\u0161iel relevantn\u00fdch partnerov na \u010deskom trhu, preto\u017ee to m\u00e1 z\u00e1sadn\u00fd vplyv na vyh\u013ead\u00e1vanie va\u0161ich produktov a presmerovanie z\u00e1kazn\u00edkov na konkr\u00e9tnu str\u00e1nku.<\/p>\n<\/details>\n\nPopisy produktov<\/strong><\/summary>\nKa\u017ed\u00fd z\u00e1kazn\u00edk chce pred k\u00fapou vedie\u0165 podrobn\u00e9 inform\u00e1cie o va\u0161om v\u00fdrobku. Tieto \u00fadaje o v\u00fdrobku zah\u0155\u0148aj\u00fa napr\u00edklad n\u00e1zov, hist\u00f3riu, zna\u010dku, technick\u00e9 \u0161pecifik\u00e1cie, in\u0161tal\u00e1ciu a pou\u017e\u00edvanie, ako aj sp\u00e4tn\u00fa v\u00e4zbu od in\u00fdch z\u00e1kazn\u00edkov.<\/p>\n<\/details>\n\nReklamn\u00e9 kampane<\/strong><\/summary>\nPo \u00favodnom prieskume trhu a v\u00fdbere vhodnej marketingovej strat\u00e9gie je \u010das na spustenie reklamnej kampane zameranej na konkr\u00e9tnu cie\u013eov\u00fa skupinu. Op\u00e4\u0165 existuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa v \u010deskom marketingu a bez ktor\u00fdch by sa nemala za\u010da\u0165 \u017eiadna reklamn\u00e1 kampa\u0148. Tu je tie\u017e d\u00f4le\u017eit\u00e9 ovl\u00e1da\u0165 jazyk cie\u013eovej skupiny, aby porozumeli obsahu reklamnej kampane, a tie\u017e je potrebn\u00e9 pozna\u0165 \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00fa sp\u00f4sob, ako automatizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi v\u00e1\u0161ho internetov\u00e9ho obchodu, u\u013eah\u010duj\u00fa v\u00e1m pr\u00e1cu a vykon\u00e1vaj\u00fa r\u00f4zne procesy za v\u00e1s. Inform\u00e1cie z informa\u010dn\u00e9ho bulletinu, inform\u00e1cie o priebehu va\u0161ej objedn\u00e1vky, inform\u00e1cie o dostupnosti v\u00fdrobku, inform\u00e1cie o platbe, preprave alebo \u017eiados\u0165 o zhodnotenie v\u00e1\u0161ho n\u00e1kupu sa zvy\u010dajne zasielaj\u00fa prostredn\u00edctvom automatick\u00fdch e-mailov.<\/p>\n<\/details>\n\nKore\u0161pondencia so z\u00e1kazn\u00edkom prostredn\u00edctvom e-mailu, chatu<\/strong><\/summary>\nE-mailov\u00e1 kore\u0161pondencia je hlavn\u00fdm sp\u00f4sobom, ak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje so svojimi z\u00e1kazn\u00edkmi. Prostredn\u00edctvom nej m\u00f4\u017eete odpoveda\u0165 na ot\u00e1zky z\u00e1kazn\u00edka t\u00fdkaj\u00face sa vybran\u00fdch produktov, informova\u0165 ho o stave jeho objedn\u00e1vky alebo reklam\u00e1cie. Chat je tie\u017e ob\u013e\u00faben\u00fdm komunika\u010dn\u00fdm prostriedkom na zad\u00e1vanie jednoduch\u00fdch ot\u00e1zok z\u00e1kazn\u00edkom a r\u00fdchlych odpoved\u00ed na strane elektronick\u00e9ho obchodu.<\/p>\n<\/details>\n\nTelefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/sk\/"},{"@type":"ListItem","position":2,"name":"\u010co ovplyv\u0148uje d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/sk\/#website","url":"https:\/\/czeskastrefa.pl\/sk\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/sk\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/sk\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/sk\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts\/1596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/comments?post=1596"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts\/1596\/revisions"}],"predecessor-version":[{"id":1600,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts\/1596\/revisions\/1600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/media?parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/categories?post=1596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/tags?post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Popisy produktov<\/strong><\/summary>\nKa\u017ed\u00fd z\u00e1kazn\u00edk chce pred k\u00fapou vedie\u0165 podrobn\u00e9 inform\u00e1cie o va\u0161om v\u00fdrobku. Tieto \u00fadaje o v\u00fdrobku zah\u0155\u0148aj\u00fa napr\u00edklad n\u00e1zov, hist\u00f3riu, zna\u010dku, technick\u00e9 \u0161pecifik\u00e1cie, in\u0161tal\u00e1ciu a pou\u017e\u00edvanie, ako aj sp\u00e4tn\u00fa v\u00e4zbu od in\u00fdch z\u00e1kazn\u00edkov.<\/p>\n<\/details>\n\nReklamn\u00e9 kampane<\/strong><\/summary>\nPo \u00favodnom prieskume trhu a v\u00fdbere vhodnej marketingovej strat\u00e9gie je \u010das na spustenie reklamnej kampane zameranej na konkr\u00e9tnu cie\u013eov\u00fa skupinu. Op\u00e4\u0165 existuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa v \u010deskom marketingu a bez ktor\u00fdch by sa nemala za\u010da\u0165 \u017eiadna reklamn\u00e1 kampa\u0148. Tu je tie\u017e d\u00f4le\u017eit\u00e9 ovl\u00e1da\u0165 jazyk cie\u013eovej skupiny, aby porozumeli obsahu reklamnej kampane, a tie\u017e je potrebn\u00e9 pozna\u0165 \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00fa sp\u00f4sob, ako automatizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi v\u00e1\u0161ho internetov\u00e9ho obchodu, u\u013eah\u010duj\u00fa v\u00e1m pr\u00e1cu a vykon\u00e1vaj\u00fa r\u00f4zne procesy za v\u00e1s. Inform\u00e1cie z informa\u010dn\u00e9ho bulletinu, inform\u00e1cie o priebehu va\u0161ej objedn\u00e1vky, inform\u00e1cie o dostupnosti v\u00fdrobku, inform\u00e1cie o platbe, preprave alebo \u017eiados\u0165 o zhodnotenie v\u00e1\u0161ho n\u00e1kupu sa zvy\u010dajne zasielaj\u00fa prostredn\u00edctvom automatick\u00fdch e-mailov.<\/p>\n<\/details>\n\nKore\u0161pondencia so z\u00e1kazn\u00edkom prostredn\u00edctvom e-mailu, chatu<\/strong><\/summary>\nE-mailov\u00e1 kore\u0161pondencia je hlavn\u00fdm sp\u00f4sobom, ak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje so svojimi z\u00e1kazn\u00edkmi. Prostredn\u00edctvom nej m\u00f4\u017eete odpoveda\u0165 na ot\u00e1zky z\u00e1kazn\u00edka t\u00fdkaj\u00face sa vybran\u00fdch produktov, informova\u0165 ho o stave jeho objedn\u00e1vky alebo reklam\u00e1cie. Chat je tie\u017e ob\u013e\u00faben\u00fdm komunika\u010dn\u00fdm prostriedkom na zad\u00e1vanie jednoduch\u00fdch ot\u00e1zok z\u00e1kazn\u00edkom a r\u00fdchlych odpoved\u00ed na strane elektronick\u00e9ho obchodu.<\/p>\n<\/details>\n\nTelefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov.","breadcrumb":{"@id":"https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/#primaryimage","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/pexels-shkrabaanthony-5244047-scaled.jpg","width":2560,"height":2204},{"@type":"BreadcrumbList","@id":"https:\/\/czeskastrefa.pl\/sk\/co-ovplyvnuje-doveryhodnost-vasho-internetoveho-obchodu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/czeskastrefa.pl\/sk\/"},{"@type":"ListItem","position":2,"name":"\u010co ovplyv\u0148uje d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu?"}]},{"@type":"WebSite","@id":"https:\/\/czeskastrefa.pl\/sk\/#website","url":"https:\/\/czeskastrefa.pl\/sk\/","name":"Czeska Strefa","description":"Us\u0142ugi zwi\u0105zane z e-commerce na rynku czeskim","publisher":{"@id":"https:\/\/czeskastrefa.pl\/sk\/#organization"},"alternateName":"Czeska Strefa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/czeskastrefa.pl\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/czeskastrefa.pl\/sk\/#organization","name":"Czeska Strefa","alternateName":"Us\u0142ugi e-commerce na rynku czeskim","url":"https:\/\/czeskastrefa.pl\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","contentUrl":"https:\/\/czeskastrefa.pl\/wp-content\/uploads\/2024\/04\/cropped-thumbnail_czeska-strefa-512-pxbhhui.png","width":240,"height":240,"caption":"Czeska Strefa"},"image":{"@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/czeskastrefa","https:\/\/www.linkedin.com\/company\/czeskastrefa","https:\/\/www.instagram.com\/czeskastrefa"]},{"@type":"Person","@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/person\/1d32ccb8e077c323959ca6d25fce3250","name":"Pavel","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/czeskastrefa.pl\/sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085f67c8a973f3afb71a7154f8b42948964ced82947c1a5cab9e277e1494e625?s=96&d=mm&r=g","caption":"Pavel"},"sameAs":["https:\/\/czeskastrefa.pl"],"url":"https:\/\/czeskastrefa.pl\/sk\/author\/pavel\/"}]}},"_links":{"self":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts\/1596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/comments?post=1596"}],"version-history":[{"count":1,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts\/1596\/revisions"}],"predecessor-version":[{"id":1600,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/posts\/1596\/revisions\/1600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/media?parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/categories?post=1596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/czeskastrefa.pl\/sk\/wp-json\/wp\/v2\/tags?post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Reklamn\u00e9 kampane<\/strong><\/summary>\nPo \u00favodnom prieskume trhu a v\u00fdbere vhodnej marketingovej strat\u00e9gie je \u010das na spustenie reklamnej kampane zameranej na konkr\u00e9tnu cie\u013eov\u00fa skupinu. Op\u00e4\u0165 existuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa v \u010deskom marketingu a bez ktor\u00fdch by sa nemala za\u010da\u0165 \u017eiadna reklamn\u00e1 kampa\u0148. Tu je tie\u017e d\u00f4le\u017eit\u00e9 ovl\u00e1da\u0165 jazyk cie\u013eovej skupiny, aby porozumeli obsahu reklamnej kampane, a tie\u017e je potrebn\u00e9 pozna\u0165 \u010desk\u00e9 re\u00e1lie.<\/p>\n<\/details>\n\nAutomatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00fa sp\u00f4sob, ako automatizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi v\u00e1\u0161ho internetov\u00e9ho obchodu, u\u013eah\u010duj\u00fa v\u00e1m pr\u00e1cu a vykon\u00e1vaj\u00fa r\u00f4zne procesy za v\u00e1s. Inform\u00e1cie z informa\u010dn\u00e9ho bulletinu, inform\u00e1cie o priebehu va\u0161ej objedn\u00e1vky, inform\u00e1cie o dostupnosti v\u00fdrobku, inform\u00e1cie o platbe, preprave alebo \u017eiados\u0165 o zhodnotenie v\u00e1\u0161ho n\u00e1kupu sa zvy\u010dajne zasielaj\u00fa prostredn\u00edctvom automatick\u00fdch e-mailov.<\/p>\n<\/details>\n\nKore\u0161pondencia so z\u00e1kazn\u00edkom prostredn\u00edctvom e-mailu, chatu<\/strong><\/summary>\nE-mailov\u00e1 kore\u0161pondencia je hlavn\u00fdm sp\u00f4sobom, ak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje so svojimi z\u00e1kazn\u00edkmi. Prostredn\u00edctvom nej m\u00f4\u017eete odpoveda\u0165 na ot\u00e1zky z\u00e1kazn\u00edka t\u00fdkaj\u00face sa vybran\u00fdch produktov, informova\u0165 ho o stave jeho objedn\u00e1vky alebo reklam\u00e1cie. Chat je tie\u017e ob\u013e\u00faben\u00fdm komunika\u010dn\u00fdm prostriedkom na zad\u00e1vanie jednoduch\u00fdch ot\u00e1zok z\u00e1kazn\u00edkom a r\u00fdchlych odpoved\u00ed na strane elektronick\u00e9ho obchodu.<\/p>\n<\/details>\n\nTelefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
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Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Automatick\u00e9 e-maily<\/strong><\/summary>\nPoskytuj\u00fa sp\u00f4sob, ako automatizova\u0165 komunik\u00e1ciu so z\u00e1kazn\u00edkmi v\u00e1\u0161ho internetov\u00e9ho obchodu, u\u013eah\u010duj\u00fa v\u00e1m pr\u00e1cu a vykon\u00e1vaj\u00fa r\u00f4zne procesy za v\u00e1s. Inform\u00e1cie z informa\u010dn\u00e9ho bulletinu, inform\u00e1cie o priebehu va\u0161ej objedn\u00e1vky, inform\u00e1cie o dostupnosti v\u00fdrobku, inform\u00e1cie o platbe, preprave alebo \u017eiados\u0165 o zhodnotenie v\u00e1\u0161ho n\u00e1kupu sa zvy\u010dajne zasielaj\u00fa prostredn\u00edctvom automatick\u00fdch e-mailov.<\/p>\n<\/details>\n\nKore\u0161pondencia so z\u00e1kazn\u00edkom prostredn\u00edctvom e-mailu, chatu<\/strong><\/summary>\nE-mailov\u00e1 kore\u0161pondencia je hlavn\u00fdm sp\u00f4sobom, ak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje so svojimi z\u00e1kazn\u00edkmi. Prostredn\u00edctvom nej m\u00f4\u017eete odpoveda\u0165 na ot\u00e1zky z\u00e1kazn\u00edka t\u00fdkaj\u00face sa vybran\u00fdch produktov, informova\u0165 ho o stave jeho objedn\u00e1vky alebo reklam\u00e1cie. Chat je tie\u017e ob\u013e\u00faben\u00fdm komunika\u010dn\u00fdm prostriedkom na zad\u00e1vanie jednoduch\u00fdch ot\u00e1zok z\u00e1kazn\u00edkom a r\u00fdchlych odpoved\u00ed na strane elektronick\u00e9ho obchodu.<\/p>\n<\/details>\n\nTelefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
\u010co ovplyv\u0148uje d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu? | Czeska Strefa<\/title>\n<meta name=\"description\" content=\"Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. 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Kore\u0161pondencia so z\u00e1kazn\u00edkom prostredn\u00edctvom e-mailu, chatu<\/strong><\/summary>\nE-mailov\u00e1 kore\u0161pondencia je hlavn\u00fdm sp\u00f4sobom, ak\u00fdm v\u00e1\u0161 internetov\u00fd obchod komunikuje so svojimi z\u00e1kazn\u00edkmi. Prostredn\u00edctvom nej m\u00f4\u017eete odpoveda\u0165 na ot\u00e1zky z\u00e1kazn\u00edka t\u00fdkaj\u00face sa vybran\u00fdch produktov, informova\u0165 ho o stave jeho objedn\u00e1vky alebo reklam\u00e1cie. Chat je tie\u017e ob\u013e\u00faben\u00fdm komunika\u010dn\u00fdm prostriedkom na zad\u00e1vanie jednoduch\u00fdch ot\u00e1zok z\u00e1kazn\u00edkom a r\u00fdchlych odpoved\u00ed na strane elektronick\u00e9ho obchodu.<\/p>\n<\/details>\n\nTelefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Telefonick\u00fd rozhovor so z\u00e1kazn\u00edkom<\/strong><\/summary>\nSpolu s e-mailom je z\u00e1kladn\u00fdm pilierom komunik\u00e1cie so z\u00e1kazn\u00edkmi. V tomto pr\u00edpade sa oplat\u00ed investova\u0165 do \u0161kolenia o slu\u017eb\u00e1ch z\u00e1kazn\u00edkom a do zamestnanca, ktor\u00fd hovor\u00ed plynule \u010desky, aby sa zn\u00ed\u017eili mo\u017en\u00e9 nedorozumenia s \u010desk\u00fdmi z\u00e1kazn\u00edkmi.<\/p>\n<\/details>\n\nSoci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Soci\u00e1lne m\u00e9di\u00e1<\/strong><\/summary>\nAk chcete oslovi\u0165 napr\u00edklad pou\u017e\u00edvate\u013eov Facebooku, TikToku alebo Instagramu, oplat\u00ed sa investova\u0165 \u010das do budovania funpage. T\u00fdm sa stanete dostupnej\u0161\u00ed pre \u0161irok\u00fa \u0161k\u00e1lu pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 m\u00f4\u017eete na t\u00fdchto profiloch propagova\u0165 svoje produkty alebo reklamn\u00e9 kampane.<\/p>\n<\/details>\n\n
<\/p>\n\n<\/figure>\n\n<\/div>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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<\/figure>\n\n2. obsah str\u00e1nky <\/strong><\/h4>\n\nAby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e ciele, je d\u00f4le\u017eit\u00e9 rozhodn\u00fa\u0165 sa pre spr\u00e1vny koncept webovej str\u00e1nky. V\u010faka tomuto konceptu m\u00f4\u017eete u\u0161etri\u0165 ve\u013ea \u010dasu a pe\u0148az\u00ed na pr\u00e1cu v\u00fdvoj\u00e1ra, v z\u00e1vislosti od toho, prostredn\u00edctvom ktor\u00e9ho poskytovate\u013ea web vytvor\u00edte.<\/p>\n\n
Obsah webovej str\u00e1nky by mal by\u0165 jasn\u00fd, stru\u010dn\u00fd a v\u00fdsti\u017en\u00fd. Mal by obsahova\u0165 text, obr\u00e1zky a odkazy, ktor\u00e9 umo\u017enia r\u00fdchlej\u0161iu komunik\u00e1ciu so z\u00e1kazn\u00edkom a intuit\u00edvne konanie zo strany z\u00e1kazn\u00edka. Nemala by obsahova\u0165 zav\u00e1dzaj\u00face inform\u00e1cie ani text v cudzom jazyku.<\/p>\n\n
3 Pravidl\u00e1 obchodu<\/strong><\/h4>\n\nObchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Obchodn\u00e9 podmienky vymedzuj\u00fa pr\u00e1va a povinnosti pred\u00e1vaj\u00faceho a z\u00e1kazn\u00edka. Je to ako „kuch\u00e1rska kniha“ pre v\u00e1\u0161 internetov\u00fd obchod, v ktorej s\u00fa sp\u00edsan\u00e9 v\u0161etky postupy a defin\u00edcie, ktor\u00e9 by mal z\u00e1kazn\u00edk pozna\u0165. Pod\u013ea z\u00e1konov danej krajiny s\u00fa povinnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho internetov\u00e9ho obchodu. Obchodn\u00e9 podmienky by mali obsahova\u0165 aj v\u0161etky inform\u00e1cie, s ktor\u00fdmi by mal by\u0165 z\u00e1kazn\u00edk obozn\u00e1men\u00fd – sp\u00f4soby platby, sp\u00f4soby dopravy, vybavovanie reklam\u00e1ci\u00ed, odst\u00fapenie od zmluvy at\u010f. Predt\u00fdm, ako si z\u00e1kazn\u00edk zak\u00fapi produkt z v\u00e1\u0161ho e-shopu, mal by si pre\u010d\u00edta\u0165 obchodn\u00e9 podmienky, preto\u017ee v\u00e1m t\u00fdm d\u00e1va najavo, \u017ee s nimi pred odoslan\u00edm objedn\u00e1vky s\u00fahlas\u00ed. Obchodn\u00e9 podmienky obchodu musia poskytova\u0165 pravdiv\u00e9 inform\u00e1cie. <\/p>\n\n
4 Kontaktn\u00e9 \u00fadaje v \u010ceskej republike <\/strong><\/h4>\n\nNumer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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Numer telefonu<\/strong> <\/summary>\nTelef\u00f3nna predvo\u013eba +420 zaru\u010duje pravideln\u00e9 telefon\u00e1ty \u010desk\u00fdch z\u00e1kazn\u00edkov. Tento prefix v\u00e1m z\u00e1rove\u0148 umo\u017en\u00ed rozv\u00edja\u0165 slu\u017eby z\u00e1kazn\u00edkom v \u010ceskej republike, \u010d\u00edm sa zv\u00fd\u0161i efektivita va\u0161ich slu\u017eieb a d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu na \u010deskom trhu.<\/p>\n<\/details>\n\nPo\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
\u010co ovplyv\u0148uje d\u00f4veryhodnos\u0165 v\u00e1\u0161ho internetov\u00e9ho obchodu? | Czeska Strefa<\/title>\n<meta name=\"description\" content=\"Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. 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Po\u0161tov\u00e1 adresa a s\u00eddlo<\/strong><\/summary>\nPre mnoh\u00fdch klientov bude rozhoduj\u00face ma\u0165 s\u00eddlo spolo\u010dnosti alebo aspo\u0148 kancel\u00e1riu v \u010ceskej republike. Z\u00e1kazn\u00edk si mus\u00ed by\u0165 ist\u00fd, \u017ee v pr\u00edpade reklam\u00e1cie alebo odst\u00fapenia od zmluvy m\u00f4\u017ee kontaktova\u0165 t\u00fato \u010desk\u00fa adresu.<\/p>\n<\/details>\n\n
5. identifika\u010dn\u00e9 \u010d\u00edsla spolo\u010dnosti<\/strong><\/h4>\n\nV \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
\n- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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V \u010deskom pr\u00e1vnom syst\u00e9me sa spolo\u010dnosti naj\u010dastej\u0161ie identifikuj\u00fa pomocou osobn\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (I\u010cO) a da\u0148ov\u00e9ho identifika\u010dn\u00e9ho \u010d\u00edsla (DI\u010c).<\/p>\n\n
- \n
- Identifika\u010dn\u00e9 \u010d\u00edslo osoby (skratka I\u010cO, tie\u017e zastaran\u00e9 I\u010c)<\/strong> je jedine\u010dn\u00e9 osemmiestne identifika\u010dn\u00e9 \u010d\u00edslo v \u010ceskej republike pr\u00e1vnickej osoby, fyzickej osoby – podnikate\u013ea alebo organiza\u010dnej zlo\u017eky \u0161t\u00e1tu.<\/li>\n\n\n\n
- Da\u0148ov\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo (DI\u010c <\/strong>) je jedine\u010dn\u00fd a jednozna\u010dn\u00fd identifik\u00e1tor ka\u017ed\u00e9ho da\u0148ov\u00e9ho subjektu, pr\u00e1vnickej alebo fyzickej osoby, ktor\u00e1 je platite\u013eom dane (da\u0148ovn\u00edkom).<\/li>\n<\/ul>\n\n
V po\u013eskom pr\u00e1vnom syst\u00e9me m\u00e1 I\u010cO svoj ekvivalent v \u010d\u00edsle REGON a DI\u010c svoj ekvivalent v \u010d\u00edsle NIP.<\/p>\n\n
Chyby, ktor\u00fdch sa dop\u00fa\u0161\u0165a v\u00e4\u010d\u0161ina \u010desk\u00fdch internetov\u00fdch obchodov zo zahrani\u010dia, spo\u010d\u00edvaj\u00fa v tom, \u017ee \u010d\u00edsla s\u00fa v pravidl\u00e1ch obchodu uveden\u00e9 v nespr\u00e1vnom form\u00e1te alebo s\u00fa uveden\u00e9 neexistuj\u00face identifika\u010dn\u00e9 \u010d\u00edsla, ktor\u00e9 nemo\u017eno n\u00e1js\u0165 v \u010deskom obchodnom registri. <\/p>\n\n
<\/p>\n\n
<\/figure>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa len raz. Preto je pri vstupe na \u010desk\u00fd trh d\u00f4le\u017eit\u00e9 budova\u0165 ho od za\u010diatku. Tu je 5 vec\u00ed, ktor\u00e9 \u010desk\u00ed z\u00e1kazn\u00edci ur\u010dite ocenia na va\u0161om internetovom obchode. Tieto postupy z\u00e1rove\u0148 zabr\u00e1nia zbyto\u010dn\u00fdm nedorozumeniam alebo negat\u00edvnej sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov. 1. Spr\u00e1vne hovoren\u00e1 \u010de\u0161tina 2. obsah str\u00e1nky Aby v\u00e1\u0161 internetov\u00fd obchod splnil va\u0161e […]<\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291,289,259],"tags":[268,270,372,295,360,366,371,378,368,375,297,377,364,356,362,358,280],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-sk","category-seo-preklady-a-opravy-sk","category-spolocnost","tag-cestina-sk","tag-elektronicky-obchod","tag-identifikacia-spolocnosti-v-ceskej-republike","tag-korektury-sk","tag-marketing-sk","tag-nazory-sk","tag-obchodny-register","tag-polohovanie","tag-predpisy-obchodu-sk","tag-preklad-sk","tag-seo-sk","tag-sluzby-zakaznikom","tag-socialne-media","tag-spolahlivost-internetoveho-obchodu","tag-trust-sk","tag-webovy-obchod-sk","tag-zakaznik-sk"],"yoast_head":"\n
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